Initially we started off our campaign with 2 AdGroups: one to market the Guest House as Grahamstown accommodation, and one to promote it as a place to stay specifically over the National Arts Festival.
We found that the Festival group was slightly more successful so we created another group with a specific aim. Our third group markets our client as accommodation for the Highway Africa Media conference. This group was set up 2 days ago so today we will evaluate its success.
We are finding it slightly difficult to assess how well our ads are working, the balance in our account never seems to go down?!
Here's hoping for lots of clicks!
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