Once upon a time, about a week and half ago, a team of four New Media students at Rhodes University in Grahamstown, South Africa, struggled to put together their pre-campaign report for the Google Online Marketing Competition (GOMC) 2009.
As a class we were cutting the competition deadline increadibly fine, essentially we had about 3 days to find a client and get started. Our lucky selection was 7 Worcester Street, a luxury guest house in the centre of town.
Under extreme pressure from time and a multitude of other assigments we managed to set up the campaign but it took some time to figure out the best ways to manipulate the settings for optimal advertising.
We will attempt to update this blog as often as possible with regards to our campaign activity.
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